Illinois has a lot of tough competition when it comes to attracting Midwest visitors. With Wisconsin and its vast wilderness to the North and Michigan with all of its beautiful lakes to the East. We needed a campaign that could embody all of our diverse offerings and stand out as being unmistakably Illinois. MiniAbe delivered in a big way.

U.S. Travel Association 2015 Mercury Award for "Broadcast Advertising: Television" and 2014 "Best Social Media Campaign"